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 In this ongoing series, Write Now, we will highlight writers from all over the world at different stages in their careers. From how they’re managing to write amidst a pandemic, to sharing their favorite personal work, we’ll take a look at what it means to persevere as a writer when the world spins faster than ever around us.
In this installment, meet Lindz McLeod from Edinburgh, Scotland.  Our world is accustomed to rapidly paced interactions. We are always connected—at least virtually. Platforms like Twitter allow for the spread of information at hyper speed. In fact, people can live almost entirely on Twitter—socially, professionally, romantically—without batting an eye, but can Twitter sell books?
Yes and No. 
Bad Blood by Wall Street Journal reporter, John Carreyrou, kept me awake in the middle of the night because I simply couldn’t stop reading about Elizabeth Holmes, the ambitious young woman trying to build a biomedical firm in Silicon Valley. Though it’s non-fiction, this book reads like a page-turning novel. Holmes, the founder and creator of Theranos, a company that claimed novel blood-testing capabilities (with just a prick of the finger), also proved to be one of the country’s most charismatic liars.  This year, books in the memoir genre were perhaps the most memorable reads for me. I’ve always enjoyed memoir and non-fiction adventure, but a few really stood out, and these books I believe I’ll be recommending for a long time to come.
 This series of marketing tips will conclude with the “guest blog.” Bloggers often want and need content so they turn to others to provide it for them. Some ask you to pay for this, but often it’s free. They see the advantage of having fresh and interesting content without taking the time and effort of writing it themselves, and you as the guest blogger can draw attention to yourself or something you’re trying to promote.
 Advertising can be expensive, but at times it can also be an effective way to promote your book, especially if it reaches your target audience, and what is better than either a magazine (online or print) that reviews and focuses on new books. Advertising can be especially effective if your novel or book has just won an award or there’s something new to announce. So it’s definitely something to consider.
 Book reviews are critical to your book’s success! I’m sure you’ve heard that, but it’s true for a number of reasons. Not only does your publisher want them to use as blurbs on the cover or for inside, but also for book promotion purposes.  I love Kate Tempest’s name. I love her look, too, for its Joplin-esque qualities. And I especially love some of Tempest’s craftsmanship in her debut novel, The Bricks That Built the Houses. Tempest’s work is worth reading if only for the poetry of her writing and its so-called urban edginess. It’s also worth experiencing for a peek into the lives of England’s twenty-somethings, many of them as misguided and uncertain as America’s millennials.
In the first seven pages, we meet Harry (female), Leon, and Becky, who are leaving town — perhaps running away? “They’re driving past the streets, the shops, the corners where they made themselves.  A complicated tale of sibling rivalry set against the backdrop of a once-grand English manor.
This novel is the perfect mid-winter read, especially if you’re a “Downton Abbey” fan. Curled up in front of a fire, you won’t want to stop turning the pages once you begin, so time your read carefully. Bestselling author Natasha Solomons has delivered yet another enthralling tale that takes place in the English countryside, this time in and around Hartgrove Hall, a manor once beautiful and stately. After World War II, however, when the family reconvenes, the place is falling apart. |
AuthorNikoletta Gjoni Archives
November 2020
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